Introduction to Pulse

Kognitiv Pulse provides analytical views to assess the status of the brand-customer relationship which enables planning customer engagement programs to widen the customer base, improve brand loyalty, increase sales and reach business goals.

Pulse uses Artificial Intelligence and Machine Learning to analyze the customer purchase data for a given period and determine how well the customers are engaged with the brand and categorize them to different SmartJourney^® segments. In addition, Pulse identifies the customers from each segment that need to be engaged and provide an interface to engage those recommended customers via systems set up downstream.